Three future trends that arose from the presentation are:
- How festivals address sponsorship is shifting. Sponsorship is moving from philanthropy to a more marketing orientation. Festival planners by large have yet to figure out how to accomplish this shift;
- Variable pricing is going to become a hot button issue over the next few years. With many of the current revenue streams available to festivals flattening and costs still rising, ticket prices are going to become a primary source of income. As such, strategic pricing is going to be introduced into this realm on a more frequent basis;
- Forecasting is currently a weakness across festival management. In order to be more accurate in predicting revenue and costs, there is a need to become more sophisticated in festival managers approach to forecasting.
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