Sedentary Behavior of the Nontravel Segment: A Research Note
Nontravel behavior has been studied in some depth, with the intent generally to find ways to motivate the segment to travel. This research examined an aspect of nontravel behavior previously unexplored: their “at-home” behavior. The results are very informative and reflect a highly sedentary lifestyle. The nontravelerers were found to be far less active in their daily lives, both recreationally and culturally, than were those who traveled. This sedentary lifestyle, not before identified, is an important characteristic adding to the difficulty of motivating the nontravel segment to travel.
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