A couple of thoughts about this work; 1) this concept lead me to develop products related to women's only travel (before it became vogue); and 2) to develop product for the Toronto Asian market. Both of these groups very under serviced and today close to a decade later are prominent and important marketplaces.
Tourism Geographies: An International Journal of Tourism Space, Place and Environment
Authors: Wayne W. Smitha; Barbara A. Carmichaela
The purpose of this study was to classify and segment non-travellers across the regions of Canada. This was achieved by empirically testing Haukeland's (1990) model of non-travel. The study revealed that while Quebec had the lowest incidence rate of non-travel, those who did not travel were socially constrained at a much higher rate than in the other regions of Canada. Those not born in Canada were most likely to be both financially and socially constrained and concentrated primarily in Ontario. Non-travellers in Western Canada were most likely to report being financially constrained. Overall, this study found that Haukeland's (1990) model assisted in the discovery of regional differences in non-travellers across Canada. If non-travellers are understood more clearly, some of their market potential could be realized by the tourism industry.
Post a Comment