I am not big on promoting commercial entities however, I must give kudos where they are indeed due. Congratulations to West Jet on their annual Christmas miracle promotion.
They have been doing this for several years now and it has gotten even more fabulous with each and every iteration. I love when my industry decides to truly give back. It is important for us to remember that when we bring our guests to communities that those places are not just commodities. We need to be doing more of this as an industry in order to really create true partnerships with communities. Tourism can be a great thing when done correctly. Congrats once again to WestJet for demonstrating leadership in this regards!
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