Monday, November 21, 2011

Media Monday - Understanding Scale - China vs. USA

On Halloween, I wrote in the blog about the seventh billion person being born.  According to the U.S. Census Bureau, the population as of the United States as of July 2009 was just over 307 million.  China on the other hand had an 2010 estimated population of 1.34 billion (over 4 times larger than the USA).  It is no secret that China's economy is growing and that this is a nation that is going to be a dominant player in the world economy for the foreseeable future.

Just to give you an example of the growing buying power within China; The Next Web reported on the current sales figures of China Mobile.  China Mobile reported having 638.89 million customers (more than double the population of the USA).  In the last year, China Mobile more new customers (over 63 million) than three times the combined population of New York (8.2 million), L.A. (3.8 million), Chicago (2.7 million), Houston (2.1 million), Philadelphia (1.5 million), Phoenix (1.5 million), San Antonio (1.3 million) and San Diego (1.3 million).  As the by Jon Russel states, that is an average of adding two new customers every second!

For those still thinking China is a paper tiger, please think again or be prepared to be mauled.

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